The island green on the 17th hole at TPC Sawgrass at sunset
Invite only · Golf for DTC operators

Where DTC leaders tee it up

Invite-only golf days for senior leaders at 8- and 9-figure direct-to-consumer brands. Iconic courses, a small group of peers, and seven to eight hours of real conversation.

Brand leaders play as our guests. Every handicap welcome.

No. 17 · TPC Sawgrass · Ponte Vedra Beach

A foursome on the tee at PGA West Attendees talking on the course at sunset A group walking up the fairway at Shadow Creek
What we do

Conferences are loud. A round of golf isn't.

DTC Golf Club brings together brand operators for social golf events year-round at the most iconic golf courses across the US. No panels and no badge scans. Just 18 holes with people who know exactly what your job is like.

7–8 hrs

Real facetime

A round gives you more uninterrupted time with peers than a week of conference hallways.

Capped

Curated peers

Every group is kept small and limited to senior leaders at brands doing eight and nine figures.

Year-round

Lasting bonds

The conversation keeps going in our Slack, with new posts three times a week and local chapters between events.

  1. Arrival

    Range and introductions

    Warm up, grab a drink and meet your peers.

  2. The round

    18 holes

    Top courses, carts, and food and drinks on the course.

  3. After

    Lunch or dinner and drinks

    Refreshments and conversation at the clubhouse or nearby.

  4. Post event

    Stay connected

    Keep in touch with your new industry friends.

The full group lined up on the course at sunset

Seven hours. Eighteen holes. Zero slide decks.

Who plays

Brands who've teed it up

Founders, CEOs and growth leaders from some of the best-known names in direct-to-consumer.

  • Gabb
Our Slack community

The conversation doesn't stop at 18

65+ brand leaders keep in touch between events, with new posts three times a week.

Join the Community
  • Meet other industry leaders

    Get to know founders and execs at 8- and 9-figure brands before you ever share a cart.

  • Play with members nearby

    Find people in your city and set up a round between events.

  • Fantasy golf

    Pick your players and follow the Tour with the rest of the group.

  • Ask questions, get advice

    Get straight answers from people who've run into the same problems.

For brand leaders

Get on the invite list

Tell us about you and your brand, and we'll invite you to events near you and around the conferences you attend.

No spam. We only use this to review your application.
Events

Courses people clear their calendar for

We pick courses that are hard to get on and schedule around the conferences our members already attend.

The island green on 17 of the PGA West Stadium Course
Feb 22, 2027
La Quinta, CA · eTail West

PGA West Stadium Course

Course
Home of the PGA Tour's American Express
Format
Range, 18 holes, food and drinks on course and after the round
Presented by Northbeam & more TBAGet on the list
A lake and green below the clubhouse at Desert Willow, with desert mountains behind
Feb 23, 2027
Palm Desert, CA · eTail West

Desert Willow

Format
Evening range session across from the JW Marriott, all skill levels welcome
Extras
Two PGA pros, long drive, closest to the hole and putting contests, prizes including a TaylorMade driver
Included
Transport, clubs, food and drinks
Presented by Intelligems & more TBAGet on the list
Palm trees, waterfalls and a green on the Palm Course at JW Marriott Desert Springs
Feb 24, 2027
Palm Desert, CA · eTail West

JW Marriott Desert Springs

Course
The Palm Course
Format
Morning range and 18 holes, food and drinks on course, back to the conference by lunch
Presenting sponsor TBAGet on the list
Pines and white bunkers at Shadow Creek
Mar 22, 2027
Las Vegas, NV · Shoptalk Spring

Shadow Creek

Format
18 holes with forecaddies
Extras
Limo to and from the course, food and drinks during and after the round

Sign-up opens soon

The island green on 17 at TPC Sawgrass, with grandstands
Apr 26–27, 2027
Ponte Vedra Beach, FL

TPC Sawgrass

Courses
Dye's Valley and THE PLAYERS Stadium Course
Format
Two rounds, forecaddies, group dinner, overnight stay
Presented by RedoSign up
Tree-lined fairways and bunkers at Vanderbilt Legends Club
Sep 28, 2026
Franklin, TN · Shoptalk Fall

Vanderbilt Legends Club

Course
Hosted the Korn Ferry Tour's Simmons Bank Open the week before
Format
Transportation, lunch, 18 holes, food and drinks on course

Presented by Genus AI & Noibu

Fairways and fall foliage at Granite Links
Aug 10, 2026
Quincy, MA · eTail Boston

Granite Links

Format
Evening range session over the Boston skyline
Extras
Instruction from PGA pros, food, drinks and prizes

Presented by Malachyte & Retention.com

Pines and white bunkers at Shadow Creek
Mar 23, 2026
Las Vegas, NV · Shoptalk Spring

Shadow Creek

Format
18 holes with forecaddies
Extras
Limo to and from the course, food and drinks during and after the round

Presented by Redo, ShopMy & Rebuy

The island green on 17 of the PGA West Stadium Course
Feb 23, 2026
La Quinta, CA

PGA West Stadium Course

Course
Home of the PGA Tour's American Express
Format
Range, 18 holes, food and drinks throughout

Presented by Rebuy, Okendo & PDQ

The South Course at Torrey Pines on the cliffs above the Pacific
Sep 4, 2026
La Jolla, CA · Friday outing

Torrey Pines South

Course
South Course, home of the PGA Tour's Farmers Insurance Open and the 2008 and 2021 U.S. Opens
Format
Range, 18 holes, food and drinks throughout

Presented by Northbeam

The founders

Run by people who've been in your seat

DTC Golf Club started with a simple idea: the best relationships in this industry get built over 18 holes. We're driven by connecting DTC leaders through world-class golf.

Walker Stroud
Co-founder · Seattle & New York

Walker Stroud

In the tech space since 2020, Walker leads strategy and partnership development. A lifelong golfer, he started at age 8 and played in college.

Favorite courses
  • Chambers Bay
  • Shadow Creek
  • Bandon Dunes
walker@dtcgolfclub.com
Brandon Maskell
Co-founder · San Diego

Brandon Maskell

With 15+ years on the brand side, including leadership roles at TaylorMade and Reef, Brandon runs event operations, course curation and the member experience. He also runs his own consulting firm.

Favorite courses
  • Torrey Pines
  • Gamble Sands
  • Shadow Creek
brandon@dtcgolfclub.com
For partners

Spend a day with the people who sign

From rounds during conference week at eTail and Shoptalk to local Friday outings and multi-day summits, we match the format to the accounts you want to reach. Every event gives you hours with senior DTC leaders instead of minutes at a booth.

We recruit the brands

Send us your top-accounts list. We invite them, plus members who fit.

Pick your pairings

Tell us which brands you want to play with and we build the groups around them.

The attendee list after

Full contact details for everyone in the field once the round is done.

Your brand on everything

Invites, event marketing, the day itself, and our Slack community of 65+ operators.

Who plays

The people who own the stack and the budget

Seniority
Director and above: founders, CEOs, presidents, COOs, CFOs, CMOs and VPs
Buying power
Oversight of technology and vendor spend, from software contracts to agency budgets
Functions
Ecommerce, growth, marketing, retention, operations and technology
Brands
DTC brands doing $20M to $500M+ in annual revenue
A sponsored day
  • Lunch and the range
  • 18 holes with 12–16 players, mostly brand leaders
  • One golfer from your team in the field
  • Drinks and prizes after the round
  • 7–8 hours together, start to finish
Last year's field · eTail West 2026 $1B+

Combined GMV. 8- and 9-figure brands, including Bombas, Melin, Sun Day Red, Negative Underwear and Fellow.

Last year's field · Shoptalk 2026 $1.5B+

Combined GMV. 9-figure brands, including Cozy Earth, TaylorMade, Reef, Caraway, FIGS, HeyDude and HexClad.

Ready to get started?

It's as easy as…

  1. Pick an event

    Choose the course and date that fit your team and your accounts.

  2. Sign the agreement

    We send over a short partner agreement.

  3. Reserve your spot

    Lock in your place at the event.

  4. We curate the rest

    Invites go to your top accounts and we handle every detail of the day.

Aerial view of bunkers and a tree-lined fairway at Vanderbilt Legends Club

The best meeting you take this year has a tee time.

FAQ

Before you tee off

Do I need to be good at golf?

No. We've had scratch golfers and first-timers in the same group. Forecaddies keep things moving, and nobody's checking your scorecard.

Who gets invited?

Founders, CEOs, and senior leaders in ecommerce, growth and marketing at DTC brands doing eight or nine figures a year.

What does it cost?

Invited brand leaders play as our guests. Sponsors cover the day, which keeps the group focused on operators.

Where are events held?

At well-known courses near the big industry conferences, plus local chapter rounds in cities where members live.

How do I hear about the next one?

Apply to join the Slack. Members hear about new dates before invites go out.

Can I bring a colleague?

Mention them in your application. We keep groups small, so we'll confirm before each event.